Insight
The topic is sensitive and must inform without causing fear
AstraZeneca – Providing more insight for breast cancer
About the project
Creating an interactive hub for breastcancer patients.
When looking for information about breast cancer, one often encounters dense, scientific articles that can be challenging to comprehend, given the abundance of technical terminology. Recognizing this gap, AstraZeneca identified an opportunity to solve this problem. They approached us with a unique challenge: to design an interactive platform that offers a comprehensive exploration of breast cancer within the human body.
Key insights
Breast cancer patients struggle to understand their condition due to limited visual explanations, increasing anxiety, isolation, and uncertainty around treatment decisions. Clear visual tools can improve understanding and confidence.
Insight
Breast cancer stages vary, requiring clear and simple navigation
Insight
Content must be clear for patients and those around them
