Insight
Users value the configurator for exploring options, not just buying
Polestar – Creating a seamless car configurator
About the project
Rethinking Polestar's configurator for the exploring user.
In the rapidly evolving automotive landscape, Polestar stands out as a beacon of innovation, sustainability, and design excellence. This case study highlights a redesign of the Polestar configurator, a journey that focusses on the enrichment of the process while engaging users - reflecting its commitment to innovation, sustainability, and design.
Key insights
Although built for purchasing, Polestar's configurator is widely used as an exploratory tool, reinforcing the importance of flexibility in its design.
Insight
Hard to compare features clearly within the configurator
Insight
The configurator lacks clear sustainability information
