Insight
The challenge must feel engaging, playful, and competitive
Prosperity – Worlds most eleborate trading challenge
About the project
Creating worlds most eleborate trading challenge.
IMC Trading is a leading global proprietary trading firm and market maker. In order to grab the attention of the top % STEM students and the competition, we designed Prosperity 2. Prosperity is a 15-day global trading challenge that challenges teams to combine python skills, strategic insight and analytics to trade on a virtual market lead their island into prosperity.
Live projectKey insights
IMC Trading knew traditional approaches would not resonate with Gen Z talent. They sought a campaign that reflected market making, where success requires drive, intellect, and inventiveness.
Insight
Visible rankings and rewards motivate beyond the prize
Insight
The concept must attract top STEM talent in a competitive market
