Creating an interactive platform supporting breast cancer patients

AstraZeneca
Overview

AstraZeneca is a global biopharmaceutical company and has leading authority on breast cancer research and treatment.

Often breast cancer patients face the issue that there is a lot of complex medical information online in the form of articles. In order to make it easier understandable for breast cancer patients what's happening in their body, we created Brustkrebs. Brustkrebs is an interactive experience focussed on showcasing, in a non-intrusive way, the different stages of breast-cancer in your body. It's designed to be educative, and gives the user the option to learn more about the available treatments and collect helpful articles.

For this project I was in charge of the research, concept, structure and wireframes of the platform. I also thought out parts of the animations and art-direction.

Client
AstraZeneca
Role
UX Designer
Industry
Healthcare